How Travis Scott’s ‘4×4’ is Helping Families Displaced by Fires

Travis Scott is stepping up to support Los Angeles communities devastated by recent wildfires.

The rapper has pledged to donate all net proceeds from the merchandise sales tied to his new single, “4×4,” to Direct Relief’s California Wildfire Response Fund.

The announcement followed Scott’s debut of “4×4” at the College Football Playoff National Championship game, where he performed alongside HBCU marching band members from Morehouse.

His website features two pieces of merch honoring first responders and a CD single for “4×4,” with 100% of net profits going to wildfire relief efforts.

California’s wildfires have left thousands of families displaced, taken 27 lives, and severely impacted animals.

Scott joins a growing list of celebrities—including Beyoncé, Leonardo DiCaprio, and Arnold Schwarzenegger—who have made significant contributions to the cause.